Project Overview: Taco Lucha is one of my favorite restaurants in Manhattan, KS, a small college town home to the K-State Wildcats. It has a uniquely vibrant, corky look and makes some of the best tacos in town. The deliverables for this project were to rebrand their logo/colors and website. My overall goal was to keep Taco Lucha's liveliness while introducing some modern, consistent new looks.
Original Logo
New Logo
I wanted to keep the original logo's fun and corky feel, simplify it, make it more versatile in the broader color palette, and keep the luchador as a design element for the brand.
Updated Color Palette
Original Website
New Website
Desktop Version
Mobile Version
