Project Overview: To develop a comprehensive brand awareness campaign targeting English and Russian-speaking users to increase app downloads and account sign-ups for Re:Start Bank.
Deliverables:
1. Campaign Focus:
Brand Awareness: Highlighted Re:Start Bank’s unique value proposition, an easy-to-use bilingual banking app with no hidden fees.
User Engagement: Utilized clear messaging to communicate no account minimums and 100% transparency in charitable contributions.
Multi-Lingual Support: The app is now available in 8 languages, enhancing accessibility and user experience for a wider audience.
2. Results:
Increased Visibility: Boosted brand awareness among English and Russian-speaking communities.
User Growth: Achieved the goal of opening 1,000 new accounts on the app.
Paid Social - Russian Version
Live Ads on Facebook
Paid Social - English Version
DSP - Russian Version
DSP - English Version
Landing Page - Russian Version
