Project Overview: Performed a heat map audit of the Food Truck Avenue landing page for general booking, aiming to analyze user activity and trends to enhance functionality and user experience. Using a heat map analysis, I identified which page elements received the most attention, focusing on two main aspects engagement and user actions.
Key Findings:
Scroll Depth: On the desktop version, visitors generally scroll through most of the page to the navigation section. In contrast, mobile visitors primarily interacted with the hero section and rarely moved past the form fill.
Clicks and Mouse Movements: Desktop users exhibited inconsistent clicks and sparse mouse movements across the page, indicating a need for more interactive elements. Mobile users showed similar trends with low click activity, suggesting that the page design could have more effectively guided users toward conversion actions.
Recommendations:
Interactive Elements: Introduce more interactive components to engage users and guide them towards desired actions.
Content Enhancement: Add more detailed information about Food Truck Avenue's offerings and the steps we want users to take to complete a booking.
Visual Improvements: Enhance the page with vibrant imagery and consistent branding to make it more appealing and user-friendly.
Desktop Heat Maps (Scroll Depth, Clicks, and Mouse Movement)
left to right
Mobile Heat Maps (Scroll Depth and Clicks)
left to right
Landing Page (Desktop and Mobile)
