Project Overview: To create and deploy a promotional email campaign aimed at driving interest and sales for the Winnebago Adventure Wagon, with a special offer of $596 per month.
Key Deliverables:
Campaign Summary:
Audience Size: 40,000
Campaign Metrics:
Total Views: 6,964
View Percentage: 17.41%
Total Clicks: 889
Device and Browser Performance:
Clicks by Device:
Desktop: 44.54% (396 clicks)
Mobile: 55.46% (493 clicks)
Clicks by Browser:
Chrome: 534 clicks
Safari: 196 clicks
Edge: 85 clicks
Firefox: 40 clicks
Others: 34 clicks
Link Performance:
Highest clicked links:
Adventure Wagon specific page on Transwest site: 18.90%
Vimeo video: 17.21%
Other notable links include Google Maps locations and the main Transwest website.
Results:
Engagement: The email achieved a view rate of 17.41% and a click rate of 2.22%, indicating good engagement from the targeted audience.
Conversions: High interaction with specific landing pages and video content suggests a strong interest in the Winnebago Adventure Wagon offer.
Adventure Wagon Promo Email
Specific Landing Page
CTA: LEARN MORE
