Goal: Run an A/B test to compare the performance of the previous landing page layout against a new, more informative, and dynamic design, with the goal of increasing the number of form fills and phone calls.
Test parameters: A four-month test with 50/50 traffic split, updating content each month
Results: The A/B test showed that the new layout outperformed the original. Both variants received a similar number of visitors during the testing period. The new design achieved a conversion rate of 12%, compared to 8.2% for the original layout. Additionally, the new layout recorded higher clicks and page engagement, especially on mobile.
Before and After
Heat Map (Clicks) Before and After
Desktop
Mobile