Goal: Run an A/B test to compare the performance of the previous landing page layout against a new, more informative, and dynamic design, with the goal of increasing the number of form fills and phone calls.
Test parameters: A four-month test with 50/50 traffic split, updating content each month
Results: The A/B test showed that the new layout outperformed the original. Both variants received a similar number of visitors during the testing period. The new design achieved a conversion rate of 12%, compared to 8.2% for the original layout. Additionally, the new layout recorded higher clicks and page engagement, especially on mobile.
Before and After
Old Design
New Proposed Design
Heat Map (Clicks) Before and After
Desktop
Mobile
