Deliverables: The fictional electronics company Osuva needs a total re-brand. This includes a new logo and brand guidelines implemented across all products. To help guide the project's direction, the client has provided us with a creative and brand brief.
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/787e706c-393a-4b42-896f-a1053aa435ad_rw_3840.jpg?h=5803f837b24077ade02e497b5638c649)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/4ddeec5e-d2f1-476d-b5d2-bc53924c05cc_rw_1920.jpeg?h=b5e4bbd6218822f903d2e8a6cbf21b5f)
Osuva Logo
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/415312d2-f247-49e6-8872-14aa07f3be99_rw_1920.jpg?h=a79b63802d64e0f138f8a28aa507f9a2)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/f80c865b-e58c-4524-bf70-aa488fbf3fcc_rw_1920.jpg?h=93275a5a45bb897d7a2da8d887e054da)
Osuva Brand Guidelines
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/c8a67eb6-852f-4996-96bc-608d879a9e67_rw_3840.jpg?h=6436418e5c3fec6f6c13cf213af702dd)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/16bb54e9-3414-4824-89cb-c3ad4aad7eb0_rw_3840.jpg?h=2f7b4044836ade86ce0bbadfeb3e4e1c)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/2b316afe-72a5-408b-b775-b5b0138fdea0_rw_3840.jpg?h=f451e03887128654d87dc708ad66c5f6)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/5b1d1c48-16aa-4d81-b19f-0f1b33fac932_rw_3840.jpg?h=620f2f18a2b48fafab09c8a334ab8ef9)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/c817253b-7df1-46ba-a2c8-4c7b479b6285_rw_3840.jpg?h=a2cebb053e08bbb34fc015e9e50b150f)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/d03d5ebb-23b1-4777-b2b1-f510b32b5f4f_rw_3840.jpg?h=503fd5ab144d9313b5b48cc784f29241)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/468e528b-0b1b-44c7-bcbf-46943611f9fc_rw_3840.jpg?h=565841ff7889c85412cd4212a7e23af1)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/47c76bd1-82ff-4451-9d9a-9e30236836b2_rw_3840.jpg?h=1942cc3029563c72eabf07b8aa67f7b5)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/1cea3660-5bac-40b5-80f5-3b56a49daad0_rw_3840.jpg?h=e531b427e91a32c34de54ea89a87f5b7)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/eeafb74e-a259-4f28-8fc4-41424a746b62_rw_3840.jpg?h=78728d0a0a55d63dd8663bbe04106b65)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/60859eee-7fb7-41e5-b887-38a4815d741d_rw_3840.jpg?h=cc3c91ea9c24134cee57acbdd2506731)
Brand Guideline Mockups
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/5d4cc4bb-6abc-4a59-8120-cd118794afcb_rw_1920.jpg?h=41603084e9d45aaf050ad95aadbce00c)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/bd1b8d71-74b3-4ba0-a637-80ec8891faf2_rw_1920.jpg?h=2e2d360f9de06009cb46e6e773f58059)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/12bf0f1e-6b16-4a94-a2b4-e3182035faae_rw_1920.jpg?h=ea54f9432db27e861a604391c474e54a)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/0e5ed60a-7942-48f4-b192-0edeb82e9ef1_rw_1920.jpg?h=7c8231cfd550188067a4274416a610c7)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/167aed13-557d-4029-8fcc-0d0444061c09_rw_1920.jpg?h=f4beb87ff0219969328c3b225f46398a)
Osuva Collateral with Updated Branding
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/8e4d8d18-dc09-4ffd-b838-f33fdc2ab430_rw_3840.jpg?h=cb2ed017df4a108c6c20b409d03ec033)
![](https://cdn.myportfolio.com/e200c1659044ed7adaf914e0f145fbd9/4254d35f-6c5d-49a5-8844-a1578255ffdb_rw_1920.jpg?h=bac8643eabc632ade9fa1f4b38eee9b5)